Portfolio

I'm happy you're here!

Curated collection of my work across operations, marketing, and digital strategy. Each project reflects my passion for building meaningful, impactful solutions.

Explore each tab to view the portfolio projects. Click any image below to enlarge it for a closer look.

Preschool Portfolio Covers

Themed Event Graphics ( 3 )

Monthly School Dividers

Parent Newsletters

School Flyers & Programs

Digital Drawings & Designs

Self-Care Templates

Bachelorette Weekend Itinerary

Each design caters to diverse preferences while effectively conveying the event's excitement.

Option 1 offers a clean, straightforward layout that emphasizes simplicity and clarity, making it ideal for print distribution at the event.

Option 2 features a hand-drawn design at the top, combining artistic elements with a digital-friendly format suitable for online reference.

School Themed Monthly Dividers

Monthly cover designs that bring each month to life for the school year, from September to April.

Each design is carefully crafted to capture the essence of the seasonal themes, tailored to the school-age range, and to showcase their work from the year.

Parent Monthly Newsletters

Monthly Parent Newsletter templates designed specifically for teachers to streamline class announcements, reminders, and unit highlights.

Each customizable template helps educators communicate effectively with parents and guardians, making the process easier and less stressful, with a focus on clarity and engagement.

School Event Flyers & Programs

Capture the spirit of school events with vibrant flyers and engaging programs.

Each piece reflects unique themes while maintaining a sense of uniformity for every occasion. With colorful graphics and informative layouts, these event materials are designed not only to inform but also to inspire students, parents, and faculty alike.

Digital Drawings

Self-Care Templates

Seamlessly integrated templates for personal routines to elevate the wellness journey, ensuring that well-being remains a top priority while lessening the stress over it.

A range of monthly habit trackers, daily planners, self-care reflections, and weekly mood & food journals, all crafted to enhance organization and mindfulness.

Preschool Annual Portfolio Covers

These school portfolio covers/templates reflect the joy and imagination that characterize the classroom's learning environment.

Highlighting images from class birthday celebrations, moments with friends and educational milestones throughout the school year.

Strategic Marketing Proposals

Brand Kits

Social Media Profiles

Holiday Themed Brand Logos

Company Logos

Evergreen Company Graphics

1/16

1/8

Strategic Company Proposals

Marketing Plan for a local trading card games and collectibles shop to increase exposure, improve audience engagement and improve sales metrics.

Marketing Strategy Proposal for a community hub for local events, brews and food, with the goal of expanding Drag Show events, exposure beyond county audiences and funding opportunities for the efforts.

Interactive Outreach Materials

Brand Kits

Meticulously crafted brand kits tailored for two distinct programs. Each kit comprises essential assets: brand logos, key color palettes, typefaces, and guidelines for using logos on both light and dark backgrounds.

These resources are designed to uphold consistency and uniformity across branding initiatives.

Evergreen Company Graphics

Evergreen graphics are essential for a brand as they convey emotions and enhance overall impact, making the story engaging and memorable. Graphics embody the brand's core values and connect with audiences across different seasons, topics, and uses.

Ensuring consistent messaging and relevance, while creating a lasting impression that resonates with viewers.

October Coloring Pages - Outreach_Page_4.png

October Coloring Pages - Outreach_Page_5.png

Interactive Outreach Materials

October Coloring Pages - Outreach_Page_6.png

Community Outreach Coloring Pages for seasonal months and events provide an interactive and calming activity, while still promoting the programs and resources by maintaining branding.

Each page is designed with unique titles as a play on words for a seasonal phrase, topic or character. Fun for all ages!

Tropical Holiday Coloring Pages - NAMI OC Outreach_Page_5.png

October Coloring Pages - Outreach_Page_2.png

Social Media Profiles Branding

Creating a cohesive branding experience across three unique social media profile pages.

Each design captures the essence of our central theme, seamlessly integrating visuals and messaging to create a unified identity. With distinct styles that reflect the brand niche, while staying true to the collective ethos for an engaging, unified online presence.

Holiday Themed Company Logos

Reimagined logo for a local shop, shifting Cosmic Heroes to Cosmic Villains, incorporating custom-drawn elements for a fun, festive twist.

The design embraces a more sinister aesthetic, perfectly suited for spooky season while maintaining a professional appearance to enhance brand identity.

Company Logo Creation

Showcasing innovative logo designs that capture the essence of each brand.

Each logo is a unique reflection of identity, creativity, and vision. Brands deserve a logo that stands out!

Email Signature Templates

Talent & HR Graphics

Key Operational Processes

Onboarding Materials

Outreach Standards

Employee Schedules / Forms

Company Directives & Memos

Talent & HR Graphics

Cohesive visual elements for HR to utilize with informational and attention-grabbing graphics for upcoming hiring fairs.

Showcases an emphasis on visually depicting that the event will have two different opportunities to attend. All information of what to expect is included as well for ease of understanding and access for prospective employees. Directions are provided on subsequent slides for proper navigation.

FINAL 8.25 -- Hiring Fairs Flyer - AugSept_23 copy.png

__Inventory List - Dragon Shield Sleeves - Printable_Page_1.png

Updates & Important Links Email_edited.j

Key Operational Processes

Onboarding Materials

As an introduction to the company and position, an organized and supportive training process is vital for proper understanding, confidence and professionalism.

Presentations shown include a comprehensive schedule of the process ahead, all key links, files and resources necessary for the role and training, as well as clear steps and standards to follow; empowering the new hires and eliminating stress of unknowns.

1/7

1/12

Company Directives & Memos

Outreach Team OOO Procedures_Page_1_edit

Outreach Team OOO Procedures_Page_2_edit

Outreach Team Standards

Examples of emails with complete procedures for company policies to the operational standards implemented (continued on next slide) as well as clear visuals of layout for outreach events and resources to highlight outreach efforts and focus to all programs, events and resources being promoted for the company.

Employee Scheduling & Forms

Created detailed schedules for outreach team with defined time slots for events, office duties, on- and off-site work as well as breaks and days off to ensure expectations were clear and protected them from criticism by executive leadership.

Instituted standardized forms with clear guidelines for submitting permanent and change-of-availability forms accordingly while allowing clarity for requests and needs.

Mon 10.28 to Sun 11.3 - Outreach Shift Schedule.png

Permanent Availability Form - Outreach Team (9.png

Change of Availability Form - Outreach Team.png

NAMIOC_EmailSignature_Trsnpt_edited_edit

Email Signature Templates

Elevate your professional communications!

This template showcases brand identity while maintaining a polished and cohesive look companywide, including customizable sections for company logos, contact details, and social media links.

Video Campaigns

Display Ads

Print Media

Audio Ads

Email Marketing

Commercial Storyboard

Retail Anniversary Campaign: Social Media Plan

Video Campaigns with Cox Media & Gravity Red Productions

Videos for Charity 5K Walk Fundraising Event for Mental Health Nonprofit in Orange County, CA

Capturing the essence, importance, community involvement and purpose gearing up to this event and raising as much awareness, engagement and funds as possible.

Display Ads with Cox Media

Various Digital Display Ad Campaigns for two main programs and support

resources at a Mental Health Nonprofit in Orange County, CA.

Graphics appeared across search engines, web pages and virtual platforms

with links to call directly or get connected with more information.

Print Media Campaign: OC Business Journal

Orange County Business Journal is a print and digital magazine that delivers local news on industries to local executives, managers, investors and business professionals as their primary regional market data.

This was part of their annual The Giving Guide publication and their
OC Philanthropy issue spotlighting regional nonprofits, giving trends, and corporate donation options.

74888719390__87490AAC-2CD6-475F-83B8-1CC1E26C1EEB.HEIC

Audio Ads Campaign with NBCUniversal

30 Second Audio commercial for radio and audio spaces to promote awareness and utilization of 24 Hour Mental Health phone line for support, resources and more whenever you need it. Available to all Orange County residents in English, Spanish, Farsi and Vietnamese.

Callers beyond county limits were never turned away and receive support from trained Peer Support Specialists, however resources are specific to Orange County, CA.

( press play to listen )

Email Marketing with Cox Media

Conquest Email Campaign to reach audiences in need of mental health resources and support. Provided in Spanish, English and Vietnamese with unique targeting strategies that link directly to calling, chatting or viewing to simplify engagement and streamline call to actions.

Each campaign reached out specifically to potential leads based on zip code geofencing and networks within Cox Media corporation.

Commercial Storyboard

Commercial Storyboard for a local collectibles and trading card game shop in San Luis Obispo, CA.

Provides an outline of the shot list, potential copy and elements anticipated ahead of filming content with the videographer to ensure effective utilization of time and capture the enticement of this shop to prospective hobbyists, gamers and more.

Store Anniversary Social Media Plan

Social Media graphics for feed and stories, as well as a matching store flyer, to cohesively celebrate and promote their anniversary as a new, popular collectibles and trading card game shop in SLO, CA.

Includes a schedule to simplify the process for store owners who were self-managing everything at this point in time. Clear instructions, flexible timing and engaging graphics for highlighting this milestone all day.

6mo Anniversary - Story Schedule - CHSLO.png

Sponsorship Infographics

24 Hour Fundraising Campaigns

State & County Funding Appeals

Fundraising Visuals & Ideas

Charity Volleyball Flyers

Charity Bike Ride Flyers

Sponsorship Infographics

Each infographic showcases insightful data and visually compelling elements that illustrate the breadth of sponsorship opportunities.

Through a blend of creative design and strategic messaging, the project effectively communicates the value of partnerships in today's competitive landscape.

FINAL_Double Sponsorship_Elite Package.png

24 Hour Fundraising Campaigns

Click through the slides to view highlights of the fundraising efforts throughout the 24 hours, effectively helping reach the goals of each campaign.

Strategies inspiring contributions and high conversion rates in such a short period of time and important causes.

"Giving Tuesday" Giving Day

Giving Day May Results 2023 - Banner.png

"Imagining Mental Wellness" Giving Day

State & County Funding Appeals

Informational graphics of appeals for support and funding from

local county government officials and offices, as well as beyond, to
state representatives, due to limited funding from recent legislation.

Tailored to the intended audiences, each graphic highlights the state versus county reach with the individual silhouettes in the background.

Nonprofit leaders needed to show government officials the impact these resources provide to a vast population in need, construe the benefits and identify the potential consequences that follow without continued support.

Walk Fundraiser Visuals & Ideas

As the company's largest fundraiser of the year, the 5K Charity Walk at Angel Stadium aims to raise over $200k and is a major marketing effort by all.

Thus, brainstorming and defining clear themes, branding and parameters is essential for cohesive messaging and a focused effort on the purpose and impact of these funds and event.

Charity Volleyball Flyers

Designed to capture attention and highlight the impactful work led by legendary Olympic athlete and coach, Dane Selznick.

Each flyer conveys the mission of empowering athletes through sports, encouraging community involvement and donations to expand the offerings and provide scholarships, as well as offering a competitive beach volleyball event for all passionate athletes.

TdN Sponsor Brochure - COVER - CYMK Printable.png

Charity Bike Ride Flyers

Graphics include a general flyer with event details and a more comprehensive brochure that provides insights into the route, the riders, key statistics, and the significance of sponsor support for this mission.

Both feature a hand-drawn map of the route to enhance appeal and showcase fundraiser branding.

Digital PSA: Disasters

Website Creation & Design

Themed Banners & Templates

Regional State Meeting

Legislative Advocacy

Podcast & Branding

Community Survey Inquiries

Disasters: Digital PSAs

Sensitive posts after recent tragedies of the LA Wildfires and the Mass Shooting in Maine, respectively.

Offering support, acknowledging those affected and providing accessible information for further assistance, directly from the nonprofit company's 24-hour mental health WarmLine.

Screenshot 2026-09-29 at 10.25_edited.jp

View Site

Website Creation & Design

From official company websites to customized event sites, designing an enjoyable, logical user experience is always the objective.

Watch screen recordings, explore custom sites or view additional edits and wireframes on these slides!

Screenshot 2026-09-29 at 11.48.03 PM.png

View Site

Cohesive branding templates across departments' programs strengthen distinct recognition and engagement with target audiences.

Unified by backgrounds and formatting, each template features customized phrases and eye-catching details for website calendar monthly headings, banners for teen & young adult (TAY) calendars & events and general program offerings:

Themed Banners & Templates

Account Director

Regional State Affiliates Meeting

Statewide Invitation for Southern California Meeting of all regional affiliates, made in partnership for NAMI California, as the hosting affiliate for the event.

Graphics are cohesive and include direct images and depictions of SoCal for ease of reference, with an agenda, meeting logistics and additional information all highlighted accordingly.

NAMI SoCal Region Meeting (Instagram Post (Square)) (72 × 24 in) (3).png

Legislative Advocacy & Info Sessions

Informational Sessions with local county officials regarding recent legislative changes and their impacts.

Visuals highlight key logistical details with engaging, professional graphics and straightforward text to ensure clear communication, empowering attendees with essential knowledge about recent legislative changes while incorporating elements of the surrounding hills.

Podcasts & Branding

It's Okay to Feel podcast is geared towards audiences of all ages and covers a variety of mental health conversations. While the Anxiety Sucks podcast caters to Teens & Young Adult audiences.

Established branding for each podcast as well as for the seasonal and episodic updates to maintain consistency and spark interest. Leveraging imagery and elements of podcasts and technologies to enhance messaging for upcoming and new releases.

Feedback is crucial for continued growth and connecting with your audience. Thus, grabbing community attention for their engagement in surveys and giveaways is a crucial element of the marketing strategy.

Offering branded graphics to remain on theme to their specific program or event, while utilizing visuals for a distinct, recognizable call to action.

Community Survey Inquires & Giveaways

TCG Store Event Flyers

Multilingual Marketing

Essential Program Graphics

Email Newsletters

Community Updates

Multilingual Communications

TCG Store Event Flyers

Announcement flyers for Pre-Release Events of new set releases from Lorcana, Disney and Ravensburger's Trading Card Game ( TCG )

Each set has unique designs, themes and characters being added from Disney's favorite properties.

These flyers represent customized curations of all the exciting highlights of each upcoming set to spark players' interest and community chatter around the hidden elements included.

WL Flyer - UPDATED - Spanish 5.15.24.png

WL Flyer - UPDATED - Vietnamese 5.15.24.png

Multilingual Marketing

When designing cohesive marketing across multiple languages, there is an importance to resonate with the specific audience to foster a sense of trust and safety.

For NAMI OC WarmLine, this included adapting all visuals and marketing assets for English, Spanish, Farsi and Vietnamese-speaking communities, such as these general, standardized flyers for the program.

Essential Program Graphics

Each is designed for clarity, featuring distinct logos, colors, and elements that enhance recognition. The Lunch & Learn series emphasizes its theme through a visually engaging flow of information, highlighting unique offerings and benefits.

Despite being information-rich, the designs prioritize simplicity, ensuring that details are easy to understand and key concepts are grasped effortlessly.

Programs One Sheet - UPDATED (Oct'23).png

BridgeBuilder Email Newsletters

Open Newsletter

Community newsletters keep everyone informed by featuring a comprehensive list of upcoming events, important announcements, and the latest updates.

To enhance readability, designs incorporate a clean layout with clear divisions between sections, allowing for easy navigation. A central theme is carefully chosen to maintain a cohesive look, ensuring that the content is engaging without being overwhelming.

Multilingual Communications

Creating uniform, persuasive marketing across several different languages and audiences is a unique challenge for graphics. Maintaining integrity across translations and font choices that seamlessly accommodate special characters.

Key announcements to each community need to be instantly easy to understand, see and take action accordingly - translations included Vietnamese and Spanish for this update.

Community Updates

Keeping in regular contact with the community and target audience is an important part of the marketing journey, built on trust and clarity.

Announcements might be time-sensitive or regarding a sensitive topic. Thus, adjusting tone and including eye-catching details or highlights can effectively communicate the matter at hand.

Portfolio

Explore each tab to view the portfolio projects. Click any image below to enlarge it for a closer look.

hello@aboutabby.com

San Luis Obispo
California

Let's Connect!

Portfolio

Explore each tab to view the portfolio projects. Click any image below to enlarge it for a closer look.

hello@aboutabby.com

San Luis Obispo California

Let's Connect!

San Luis Obispo
California